Why Send Greeting Cards?
- They help retain customers. Keeping just 5% more customers results in a 25% to 120% increase in profits.
- More and more companies do. Well over 65% of businesses now send cards.
- Cards create a strong relationship with employees, resulting in long-term commitments, higher efficiencies, and team building.
- Cards communicate in writing that you care about the recipients. Surveys show that the written word has more impact than the spoken word.
- They help counteract today's high-tech, impersonal environment by making personal contact.
- The most remembered card is the one not sent.
- They reinforce name recognition, so customers think of you, rather than your competitors.
- Cards are effective follow-ups to visits, meetings, referrals, important dates, and holidays.
- They build customer loyalty, which leads to referrals, increased purchases, and less bargain hunting.
- By lowering customer acquisition costs, cards help businesses expand through loyal customers. It costs six times more to acquire a new customer than to retain an existing one.
- They help prevent losing customers. 10% to 30% of customers are lost each year.
- Cards prevent customers from feeling neglected. Over 2/3 of lost customers feel neglected by their previous supplier and tell many others of their bad experience.
- High quality cards convey your commitment to high quality and your sincere appreciation of your customer’s business.
- Cards can be inexpensively tailored for specific needs with customer verses.
- Reading mail is a daily activity most people genuinely look forward to.
- 90% of people prefer sending something of sentimental value by regular mail.
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