Newsletters Ink PLUS	Contact Us | About Us | Customer Login
Building Professional Relationships	800.379.5585 | info@newslettersink.com

"The definition of insanity is doing the same thing
over and over and expecting a different result."

Truer words have rarely been spoken than with regard to the marketing these days.

Many businesses are spending tens of thousands of dollars - year after year - on marketing programs that don't differentiate them from their competition and don't produce a high Return on Investment (ROI). Huge dollars are spent on fancy Yellow Page ads or television spots to bring in new clientele while neglecting the true gold mines – the existing clientele databases.

Newsletters Ink PLUS believes it's time to "stop the insanity".

We've helped thousands of business owners build successful, profitable businesses for over 25 years, and we have learned that the most successful professional marketing programs share the following characteristics. They are:

Consistent – All promotional efforts must be consistently applied. Many practices try one idea, don't get an overwhelming response and move on to the next thing the latest "expert" is touting, never giving anything a real chance to succeed. It doesn't work with diets, and it doesn't work with marketing. Just like farming, it takes time and a full season to produce a harvest.

Diversified – Quite simply, people are different. They absorb ideas and information differently and must be approached differently. The best marketing plans use multiple strategies – personal, print, and electronic – to reach the most people and generate high ROI.

Targeted – Very few businesses have unlimited marketing funds, and even those with large budgets must target their marketing messages. TV, radio and Yellow Page ads cast wide nets, but target no one group and therefore have the lowest ROI of any marketing effort you can employ. Remember, your clientele database is pure gold.

Multiple-Exposure – Individuals absorb most of the marketing messages they are exposed to from a primary source (print, electronic, branding efforts), but as they encounter the same integrated message in multiple pathways it strongly reinforces the message from the primary source. It is essential to use multiple pathways and multiple exposures to get your messages to rise above the din of competing messages we are all exposed to daily.

With Newsletters Ink PLUS as your partner, you can build a marketing program that will deliver a high ROI and make a real difference in your business. We have all of the tools you'll need, including:

* customized newsletter and postcard programs
* brochures
* effective advertising specialty items like calendars, magnets, pens and holiday cards
* Web content and electronic newsfeeds (an exciting, cutting-edge way to reach your customers' computer desktops every day).
* mailing and database services
* conferences, seminars, and workshops to keep you and your staff sharp, motivated, and focused on providing a true experience for each and every one of your customers.