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1. Provide Lots of Free Content
One major benefit of the Internet is its never-ending source of content that grows daily. There are billions of Web sites out there – all providing content and many attempting to reach the same customers. The Internet was named "The Information Highway" for a reason.

Just like most highways, access to them is free, as should much of the content on your Web site. Specialized resources might be available through subscription, but make sure enough free content is available to invoke an interest in the high-level, limited-access content.

Your Web site should be a resource, a tool to improve your customers' and prospects' situations by offering useful, interesting, and well-written content. It must be directly related to your products and services and the industries in which your customers and prospects work; otherwise, the benefit you offer your Web site visitors and the work you've done will not produce any revenue.

2. Your Content Must Be Fresh
Typically, once you've read the newspaper, it's old news. You probably won't go back and read those articles again. The same concept applies to your Web site – once a visitor has read your content, he or she does not have a reason to stick around on the next visit, unless new, fresh content has been added.

By keeping fresh and interesting content flowing on your site, and flowing implies that the content stream is fairly continuous, you give your customers and prospects a good reason to come back again and again. Putting new content on your site is an ongoing process, not a once-and-done project.

3. Check Your Links
One of the most frustrating issues for Web site visitors is to click a link to get a Page Not Found error or a link that sends you somewhere unexpected. When posting new pages or updating your content, regularly check the integrity of your links.

4. No Under Construction Pages
More and more corporate Web sites are no longer making this a common practice; however, they are still in existence. "Under Construction" pages can be as irritating as broken links or the construction zones that hinder travel by car.

With regard to preparing a meal, if it's not finished, it isn't served. Apply the same concept to your Web site – if it's not ready for the public to see, don't post it.

Search engines and customers alike do not like to find unfinished pages. They certainly do not entice customers and prospects to return.

5. Avoid Excessive Ad Space
Your Web site should be about your company, products, and services, not everyone under the sun who purchased ad space from you. Ads can be beneficial when they are appropriately placed and relevant to your customers' and prospects' needs and interests. However, too many ads of the flashing, blinking, and pop-up nature can be distracting and annoying. Do you want your prospects and customers distracted from your content and products, let alone annoyed?

6. Provide In-Depth Product Details
Think about how you make decisions when purchasing a product. Do you buy the first thing that looks good, or do you do the research and find the best solution that fits your budget?

Too often, Web sites selling products and services list a title, a feature or two, and the price – and then expect their potential customers to make a purchase, sometimes with a significant dollar amount involved.

Your Web site cannot carry a conversation with the prospect to determine whether or not your product is the proper solution. Remember, people buy for their reasons, not yours. With that in mind, the description written for your product or service might not be what really helps the prospect make a good decision on your product.

The only thing people get from your Web site is what you tell them! Your Web site is a tool, another resource to complement your other marketing efforts. Don't be fooled into thinking your Web site can be posted, left alone without maintenance or updates, and create a large, ongoing revenue stream.

Web sites also do not provide that touch it, feel it, try it out sensation available at your place of business. They cannot ask questions without contacting someone. They are limited to text and images.

Newsletters Ink PLUS has developed a mantra of "Building Professional Relationships." Our highest priority is not in closing the deal or sell sell sell; it's about developing relationships and helping people make their own decisions on the products that solve their issues.

7. Keep the Search Engines Like Google and Yahoo! Happy.
By staying on top of the previous six tasks, you will be doing some of the basics of search engine optimization (SEO). Understand that there is much, much more than maintaining lots of fresh content and keeping your Web site up-to-date to get page-one results on the search engines. However, the more you can do, the better your results will be. Search engines are becoming a major route potential customers are using to find products and services from vendors they previously had not heard of.

Read how Web NewsPak, your complete electronic marketing solution, provides fresh, high-level, rich content to improve your Web site and build your brand.