Newsletters Ink PLUS	Contact Us | About Us | Customer Login
Building Professional Relationships	800.379.5585 | info@newslettersink.com

Co-Op Advertising can save you money

Co-opportunity (co-op) advertising is a cost-sharing arrangement between you and a product or service provider.  This is a great way to subsidize the cost of your newsletter or other marketing piece.  There are both formal and informal co-ops.  Formal co-op plans involve advertising assistance and materials from your vendors. Think about the companies that provide products or services you use in your practice/business and contact them for more information.  Informal co-op advertising can be as simple as finding a neighboring business looking to reach the same audience as you to work with. 

Many of our clients take advantage of co-op advertising in their newsletters.  For example, we have an Optometrist who places an ad for Crizal lenses in his newsletter and an attorney who sells ad space to a local chiropractor.  I’m sure you can imagine the possibilities for your own office.  

To find out more about how to use a co-op in your newsletter, contact your marketing consultant at 800-379-5585.