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Here at Newsletters Ink PLUS, we often use the words "relationship marketing." We use them because they describe what we are all about, and because relationship marketing is a concept that we believe to be the best way to market your services and products to your valued clients. To put it simply, relationship marketing is creating and building a positive relationship between you and your clients, using appropriate forms of communication and a consistent, disciplined, targeted, and multiple-exposure marketing program.

One excellent example (happens to be our favorite) of a positive relationship marketing tool is a client newsletter. Newsletters add a personal touch that links you with your client. The things that are important to you and that your clients want and need more information about are contained in the articles of your newsletter. The client who receives it and reads it becomes part of an ongoing conversation with you. That communication leads to questions from clients, further exchanges of information, increased trust between your clients and you, and, of course, increased sales.

"Bringing your message home" is more than just our slogan; it's a concept that we believe is crucial to communicating with your patients and building your business. All our newsletters aim to bring your message home to your clients in the same convenient, friendly, and consistent manner that you would use in your personal dealings with them.

Some of the techniques used by large companies to win over their clients can be used by your business as well. Here are some ideas you can begin using today to help keep your clients coming back again and again.

• An exponentially increasing number of your current and prospective clients are using the Web as their primary source for information. Your Web presence is critical in reaching these important groups. There are people using the internet today that are training information to come to them using newsfeeds. Web NewsPak provides regularly updated content to keep your Web site fresh, but also a news feedreader that your more technically oriented users can use to bring your info right to their desktop. It will send the same articles that are being sent to your Web site regularly – right to their desktops. The group of people that does this currently is small but growing exponentially. By this time next year a majority of Americans online will be using newsfeeds. You can be there first.

• Thank your clients for choosing your business or practice whenever the opportunity arises. A sure way to make clients feel appreciated is to say "thank you" each time they visit or call.

• Acknowledge the special occasions in your clients' lives. When you recognize the anniversary dates, birthdays, and other events they experience, you add a personal touch that makes you and your business stand out from all the other relationships your clients have in your community.

• Whenever possible, follow up visits with your clients with a personalized thank-you note. Don't ever underestimate the power of a written "thank you," especially in these days of PC-generated mailings. The personalized "thank you" is a small but powerful marketing tool that will not be taken lightly by the receiver. It shows you care enough to take the extra time to make him or her feel wanted and welcome.

• You can keep a regular dialog going throughout the year by doing a newsletter that addresses your clients' concerns. A newsletter is a perfect way to educate your clients about your services and products, and how you can meet their needs. It also assures that you stay a part of their lives, even when they haven't visited you for some time. A newsletter is a reminder of your services and products, and the ways you can make their lives easier and more enjoyable and it can be done in an informative, yet interesting, manner.

Top companies use these simple, but effective, methods to keep the lines of communication open and ongoing with their clients. First and foremost in their minds is their primary goal of good client service. This means making sure the buyer is satisfied with each transaction that occurs. In a slower economy, it's especially important to grace your clients with friendly reminders that you are at their service and hope they will continue to trust you with their business.