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A good reputation is more valuable than money.
Publilius Syrus (~100 b.c.)

Words spoken over two thousand years ago are as true today as they were then.  In business as in life, your reputation is your credibility.  When marketing your business, it is important to remember this.  That’s why testimonials are one of the most powerful marketing tools at your disposal.

A testimonial, simply put, is a positive statement about you by one of your satisfied customers.  The hardest part of using testimonials in your marketing is getting them in the first place.  However, the solution to getting them is really simple: ask.  Most people will be honored that you asked them and will be happy to help.  Once you’ve gathered some testimonials (this should be an ongoing process; you can never have too many), use them.  Use them all the time.  Use them in any marketing piece you’re putting together.  You can’t overuse testimonials. 

Here are a few examples:

When you let your clientele talk for you, you don’t have to brag or boast.  You also inspire confidence in prospects by showing them that others have been happy with your services. 

(Notice how we’ve included 3 testimonials on this page)

Start gathering your testimonials and ask your marketing consultant how you can use them in your newsletter or other marketing materials.