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Marketing Tips


• Unique Selling Proposition
Do You Know Your Unique Selling Proposition?

• The Power of Education-Based Marketing
Why giving information away now leads to sales later

• Testimonials
When, how, and why to use this powerful marketing tool

• The 7 Keys to a Successful Practice Newsletter

• Co-op advertising can save you money!
Find out how you can stretch your marketing dollars with co-op advertising.

• Holiday Card Etiquette
Holiday cards can be one of the most effective ways for small business owners to build loyalty with their clientele. 
• Do you want to build a successful referral program?
Referrals and word-of-mouth advertising are consistently the strongest forms of advertising and carry the most impact.
• When you give something, make sure it’s really something!
Make sure the value of your gifts shows how much you value your customers and their business.

• Putting your business ahead by wearing it on your sleeve!
You're going to wear clothes anyway, so why not use it for marketing?

• Does my business need a Web site?
If you are thinking not, guess again. Find out why a Web site is a vital component to your marketing and your brand.

• Big Postcards Make Big Impressions
Use these 5 tips with your customized postcards.

• Efficiency vs. Effectiveness
Determine whether or not you are properly executing your CDTM-E marketing campaign.

• 7 Tips to Attract and Keep Visitors On Your Site
You've invested into a Web site, now get the highest return on that investment.

• What is Relationship Marketing?
Putting "Bringing your message home" into action.

• Are you marketing, or just advertising?
Are you thinking short term or long term?

• HIPAA: You can do newsletters!
An overview of how your newsletter is HIPAA-compliant.

• How to get the most from holiday cards.
Make every dollar count.

• What about those mail permits?
Explanation of mail permits and solutions.
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