Relationship Marketing is the process of building upon the trust that current and former clients have in your business, which will inspire loyalty and result in increased referrals, the lifeblood of any business.
Cultivating relationships takes time and effort, but the results are well worth it. By keeping in touch with the people in your database consistently, over time you can become their “trusted adviser.”
A good Relationship Marketing program should be:
- Consistent. All marketing efforts should be consistently applied. Consistent contact with your clients enables you to provide key information, offer sound advice, and reinforce the fact that you’ll be there for them when they need you most.
- Targeted. Target the people most likely to respond with a message that means the most to them. Know your audience.
- Diversified. Different people prefer different means of communication. Utilizing a variety of media to convey your message ensures that you’ll be heard by more potential clients.
Newsletters Ink PLUS makes Relationship Marketing easy and affordable.
You provide an excellent service; make sure people know about it. Advertising has its place, but Relationship Marketing is the prime reason a business builds loyalty and referrals. Its applications are useful to any professional.
Newsletters Ink PLUS aids our clients in applying the principles of Relationship Marketing to grow their businesses through the use of newsletters, direct mail, promotional items, and more.
Newsletters Ink PLUS, formed in 1979 as an advertising company, has evolved into a leading marketing services provider for professionals in the healthcare, retail, and service industries. Based in Lancaster, Pennsylvania,
the company has clients in all 50 states.