Kim Hatch, Community Relations, Lancaster General Hospital, Lancaster, PA
“Working with Newsletters Ink PLUS enables our health system to conduct cost-effective niche marketing of our services. Their rates are very affordable, and the courteous staff provides prompt, quality service.”
Rob Greenstein, Attorney, Greenstein & Milbauer, New York, NY
“We love Newsletters Ink PLUS! They have been a tremendous partner in our marketing program. We’ve integrated a variety of imprinted promotional products from Newsletters Ink PLUS. We believe that their marketing ideas have directly led to increased referrals from existing clients. They are very responsive to our needs, and their customer service is outstanding. I recommend Newsletters Ink PLUS to my colleagues with confidence.”
(back to top)
Benjamin W. Glass III Attorney at Law, Fairfax, VA
"I wanted to take a moment to write to thank you for the superior service that we have received from Newsletters Ink in regards to our firm newsletter. We highly recommend that other plaintiff's attorneys use your firm's services. Prior to using Newsletters Ink, we were producing a quarterly newsletter from this office which involved a lot of time in writing. We feel that it is important to do our small part to get the word out to help balance the misinformation that is put out. Of course, producing a newsletter of our own was extremely time consuming. For a lot less hours we are producing a very high-quality and very well received newsletter which both informs and advocates to our readers. Everyone who I have worked with in your organization has been extremely helpful, knowledgeable, and friendly. We are pleased to continue our relationship and will encourage other plaintiff lawyers to strongly consider producing a newsletter and using your organization to facilitate the job."
“Postcard marketing is the‘hidden secret’ of direct marketing. It works because it doesn't have to be opened. Newsletters Ink PLUS took an
idea that I had for the ‘mini-newsletter’ postcard
and turned it into a fantastic product.”
(back to top)
Drs. Bloch and Gertler, General Dentistry, Teaneck, NJ
A few times each year, the dental office of Drs. Bloch and Gertler opens up on a Sunday and invites 60+ children to gather with 8 hygienists, 6 doctors, and a magician to celebrate the joy of good dental checkups.
Dr. Gertler told Newslink, “The postcards from Newsletters Ink PLUS are a cost-effective invitation to the party. Michele (Barron) is always a pleasure to work with and your design department never disappoints us. Over the years, Newsletters Ink PLUS has helped us with newsletters, postcards, and even newspaper ads that attract new people to our office and help to brand us as a unique, family-friendly dental office.” (back to top)
Jennifer Esping, Owner of Jen's Hallmark, Lawrenceville, GA
"I have been amazed at the number of customers who comment on how nice it is. I get a very professional newsletter with minimal work on my part--it's the perfect solution for a busy manager/owner. On average, we have 26.5% people return to the store to use newsletter coupons--the most successful being the "Free Gift" coupon with a 51% response rate!
Our IAT (individual average transaction) has increased nearly 5%, averaging $12.45 per sale. Our sales have also increased by 10.2%.
We will continue to send six newsletters a year to our valuable customers, and would be happy to talk to anyone who would like to know more about the program." (Editors note: Anyone who would like to talk to Jennifer Esping about her store's experience with Newsletters Ink can just call our office and we'll put you in touch with her.) (back to top)
Frank Verderame, Plattner Vederame, PC, Phoenix, AZ
For the past three years our firm has been using the AAJ newsletter program created by Newsletters Ink. The newsletter has exceeded my expectations. Whenever we send a newsletter out, we see an increase in calls from clients and other attorneys who refer us business. The newsletters are professionally produced and the color format looks so great; many of our clients have told us how much they like it.
We have been able to customize our newsletters to inform clients regarding the successes of court cases. But we never discuss those cases in dollars and cents. We never have to mention money. The only mention of finances will be non-specific references to how our disabled client can now pay for his own medical care and doesn't have to rely upon the government or relatives to survive.
When there are political issues, we can alert our current and former clients about how the election will affect them or about a particular candidate's track record regarding consumers like them. The AAJ newsletter program gives us the freedom to customize the newsletter to fit our practice. However, there are times when we are too busy to write our own articles. Newsletters Ink spares us that chore because the standard articles they include are good enough that we often send them out without any changes or additions and their library of articles includes even more options. Newsletters are even customized for holidays and special events.
Our firm's use of the AAJ newsletter program went from being a one time experiment to something we do every quarter. Our newsletter goes out at Christmas, in the spring, and the fourth of July. We also send a newsletter in October, about one month before the election, and plan to focus future October newsletters on the political climate and issues affecting my clients. The response from our clients and old friends before the last election was wonderful.
The AAJ newsletter program is underused by our members. So many firms are missing this opportunity to improve relationships with current and past clients and to generate new relationships that come from continued contact with clients. I would encourage every AAJ member to use this relationship building tool. (back to top)
Paul Friederichs, Co-owner Jenny's Hallmark, Menomonee Falls, WI
"We're amazed at the traffic we've gotten from the coupons in our newsletter. Our first newsletter brought in over 160 coupons in just two weeks! We ran a second nearly two months ago, and we're still getting dozens back each week. Since we ran our first Gold Crown newsletter, our overall business is up 34%!" (back to top)
Andrew Shumsky, Greg Diehl & Eunice Haag, Owners Gloria's Hallmark, Royersford, PA
"We have been very pleased with the newsletter program. We are especially happy with the flexibility Newsletters Ink gives us from issue to issue, while still maintaining a consistent format. The coupon offers have been very successful and have driven a lot of people into our store. Our free card offer brought in better than 10% return. Our customers really enjoy receiving the newsletter, and we believe it distinguishes us from other retailers." (back to top)
Douglas S. Robinson, D.P.M., Campbell, CA – AAPPM Member
"For the past three years, I have been using the services of Newsletters Ink, and it has been a great experience! I send my newsletter to current patients as well as distributing them at special events and lectures. Newsletters Ink gives me the flexibility to highlight new technologies and surgeries in each issue. I really appreciate being able to keep my patients informed and showing that at the same time I am keeping up to date in my chosen profession. Patients who read my newsletter are often stimulated into action. They not only respond when they first receive the newsletter, but also continue to respond to it months later. I also appreciate how my newsletter presents information in a professional, but charming tone.
The gentle reminders from my marketing rep help to keep me on schedule, so I can be sure my newsletters will keep coming in a timely manner and reminding my patients of the services I offer. Working with Newsletters Ink has been a fun experience. This is a great team to work with!" (back to top)
Douglas N. Heinze, O.D. Howell, MI
"I used to think the best way to communicate with my patients was to publish my own newsletter, but I couldn't afford the time and the effort necessary to do the job. Then I found Newsletters Ink! Now it's easy to give my patients a professional newsletter that keeps them informed on what's happening in the eyecare field. Plus, I have the option to write my own copy...and our newsletter helps my practice keep pace with practices that use other forms of advertising." (back to top)
William D. Burnett, O.D. North Vernon, IN
"Our newsletter is one reason why our patient retention is so high...our patients like when we keep in touch and inform them about practice procedures and policies." (back to top)
Bryan Kaiser, Optical Manager Peachtree City, GA
"Our patients love this newsletter. The feedback we receive is always so positive. It's by far the most effective and simplest way we've found to communicate with our patient base. And thanks to your courteous staff, we're able to produce our quarterly newsletter in just minutes." (back to top) |
